Welcome!

Hey everyone! I’m a marketing student, and I’m super excited to share this project where I get to imagine launching a brand new (and totally fictional) Nike product. I’ll be digging into what makes our biggest competitors tick, who their products are really for, and how we can stand out. I’ll also break down the latest trends in the industry—both what’s hot right now and what might matter in the next few years. Plus, I’ll lay out exactly who I think our ideal customers are, from their age and lifestyle down to what drives their choices. Basically, you’ll get an inside look at how I’d plan a real launch, and maybe even some surprises along the way!

Mockup Logo

Just a heads up: this is a mock logo created for a class project, and the logo image was sourced from the official Nike website. If you’re interested in shopping real Nike products (which you definitely should!), check them out here: https://www.nike.com/